Privacy Policy
Last updated: September 7, 2026
This Privacy Policy describes how Aluna ("the Site", "we", "us", "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase on https://alunabrandco.com (the "Site"), or when you contact us. For the purposes of this policy, "you" and "your" refer to the user of the services, whether a customer, a site visitor, or any other person whose information we have collected in accordance with this policy.
Please read this Privacy Policy carefully. By using and accessing any of the services, you agree to the collection, use and disclosure of your information as described. If you do not agree, please do not use or access the services.
1. Changes to this Policy
We may update this Privacy Policy from time to time, to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised version on the Site, update the "Last updated" date, and take any additional steps required by applicable law.
2. How We Collect and Use Your Personal Information
To provide the services, we collect and have collected over the past 12 months personal information about you from various sources, as described below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the services, comply with applicable legal obligations, enforce our terms of service, and protect or defend the services, our rights and the rights of our users or others.
3. What Personal Information We Collect
The types of personal information we obtain depend on how you interact with our Site and how you use the services. When we refer to "personal information", we mean information that identifies, relates to, describes or can be associated with you.
Information you provide directly
Information you submit directly through the services may include:
- Basic contact details: name, shipping address, phone and email.
- Order information: name, shipping address, payment confirmation, email and phone.
- Account information: username, password (stored encrypted) and profile details.
- Purchase information: pieces you view, add to cart or mark as favorites.
- Customer support information: information you include when contacting us.
Some features may require you to provide us with certain information about you. You may choose not to provide it, but doing so may prevent you from using or accessing those features.
Information we collect through cookies
We also automatically collect certain information about your interaction with the services ("usage data"). To do this, we may use cookies, pixels and similar technologies. Usage data may include information about how you access and use the Site and your account, including device data, browser data, your network connection, your IP address and other information about your interaction with the services.
Information we obtain from third parties
We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as our hosting platform (Cloudflare), our email provider (Resend) and our payment processors, who collect the payment information needed to process your order and provide you with the products or services you requested.
4. How We Use Your Personal Information
- Provision of products and services. We use your information to provide the services and perform our contract with you, including processing your payments, managing your orders, sending you notifications related to your account, purchases, returns or other transactions, creating, maintaining and managing your account, coordinating shipping and facilitating returns or exchanges.
- Marketing and advertising. We use your information for marketing and promotional purposes, such as sending marketing communications by email, and to improve and personalize the services and advertising on the Site and on other websites. You can always opt out.
- Security and fraud prevention. We use your information to detect, investigate or act on possible fraudulent, illegal or malicious activity. If you create an account, you are responsible for keeping your login credentials secure.
- Communicating with you. We use your information to provide customer support and improve our services, in our legitimate interest of being responsive, providing you with an effective service and maintaining our business relationship with you.
5. Cookies
Like many websites, we use cookies on our Site to run and improve it (for example, to remember your actions and preferences), as well as for analytics and to better understand how users interact with the services. In particular, we use Google Analytics and Microsoft Clarity to measure and improve your experience. We may also allow third parties and vendors to use cookies on the Site to better personalize the services and advertising.
Most browsers accept cookies by default, but you can configure your browser to remove or reject them. Please note that removing or blocking cookies may negatively affect your user experience and cause some features to work incorrectly or to be unavailable. You can manage your consent from the notice we show when you enter and consult our Cookie Policy.
6. How We Disclose Your Personal Information
In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who provide services on our behalf: the Square payment gateway, the email provider Resend, our hosting platform Cloudflare, and analytics tools (Google Analytics and Microsoft Clarity). These third parties only process the data to provide the service and may not use it for other purposes.
- When you direct, request or consent to the disclosure of certain information to third parties, for example to ship you products or through the use of login integrations (such as Google) or social media.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce our terms of service, and to protect or defend the services, our rights and the rights of our users or others.
7. Third-Party Websites and Links
Our Site may include links to websites or other platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and their terms. We do not warrant and are not responsible for the privacy or security of such sites.
8. Children's Data
The services are not intended to be used by minors, and we do not knowingly collect personal information from minors. If you are the parent or guardian of a minor who has provided us with their personal information, please contact us using the contact details below to request its deletion.
9. Security and Retention of Your Information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
10. Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right of access / know. You may request access to the personal information we hold about you, including details about how we use and share it.
- Right of deletion. You may request that we delete the personal information we maintain about you.
- Right of correction. You may request that we correct inaccurate personal information we maintain about you.
- Right of portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.
- Restriction of processing. You may request that we stop or restrict the processing of your personal information.
- Withdrawal of consent. Where we rely on your consent to process your information, you may withdraw it at any time.
- Managing communication preferences. We may send you promotional emails, and you may opt out at any time using the unsubscribe option in the emails we send you. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders.
You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising these rights. We may need to collect information to verify your identity, such as your email or account information, before responding. We will respond to your request promptly, as required by applicable law.
11. Complaints
If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response, depending on where you live you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.
12. International Users
Please note that we may transfer, store and process your personal information outside the country where you live, including the United States. If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the competent UK authority, as applicable, unless the transfer is to a country that has been determined to provide an adequate level of protection.
13. Contact
If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the available rights, write to us at info@alunabrandco.com or contact us by phone at +1 (305) 555-0199.